The rapid rise in streaming over the last decade—from tens of millions of users to an estimated 4.9 billion globally by 2029—has placed new pressures on streaming platforms to reach global audiences with content that resonates across different demographics.
However, localization in streaming requires more than simply translating text or adding subtitles. A poorly done job can make content feel foreign or disconnected, diminishing its appeal. Conversely, excessive localization can inadvertently alter its original intent, alienating fans who value authenticity.
(TV Tech)