Canela Media announced the launch of Club Canela—a new in-app rewards program that lets users earn points for watching, sharing, and engaging with content. It’s simple. It’s smart. And while it might not look like much on the surface, this is the kind of move that should raise eyebrows in product meetings across the streaming industry.
Because beneath the headlines and the press-release buzzwords lies a fundamental challenge the industry still hasn’t solved: how to get people to come back.