SKY+ and DGO, the streaming and live TV platforms of DIRECTV Latin America and SKY Brasil, are moving forward with consolidating the highest-level experience for their users in South America and have now incorporated the innovative Artificial Intelligence tools of Mediagenix and Spideo, which will allow them to provide the best personalized recommendations for content and live TV.
Mediagenix, a leader in software solutions for content strategy, value management and programming, announced the alliance with Vrio Corp. (parent company of DIRECTV Latin America and SKY Brasil) to use its leading media recommendation and curation solution, powered by Spideo, as the basis for offering a premium experience to SKY+ users in Brazil and DGO users in Argentina, Uruguay, Chile, Colombia, Peru and Ecuador.
The OTT platforms will leverage Mediagenix and Spideo’s AI capabilities to enhance personalized and relevant selection. This is an innovative solution that allows users to enjoy, according to their preferences, the extensive catalog that includes 10,000 premium titles, 170 live channels within SKY+, and 260 live channels within DGO.
“Our vision for content search and recommendation technologies extends beyond UI adjustments. Vrio’s goal is to increasingly improve content discovery and provide more personalized and engaging user experiences. Content discovery is key on a streaming platform,” said Flavia Guerra, Executive Director of Digital Products at Vrio Corp.
“DGO and SKY+ offer a rich content landscape with a large number of live channels, including local news and exclusive high-profile sporting events like the FIFA Club World Cup. With a wide range of commercial models and offerings, personalization becomes essential to deliver the right content to the right user,” explained Guerra.
“Leveraging AI and deep data analytics, Mediagenix/Spideo will provide this personalized content discovery across all screens and platforms, greatly simplifying the customer journey and significantly improving the user experience,” said Fabrice Maquignon, CEO of Mediagenix.
Mediagenix acquired Spideo in 2024 and Mediagenix/Spideo empowers DGO and SKY+ to tackle the complexities of OTT streaming while enhancing operational efficiency and delivering data-rich experiences at scale.
“DGO and SKY+ are strengthening subscriber engagement and Mediagenix-Spideo is the core technology that will drive this strategy, ensuring seamless scalability while enhancing the audience experience, positioning Vrio as the leading TV Operator in Latin America,” commented Thibault d’Orso, co-founder at Spideo, now leading business development at Mediagenix.