The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react in specific ways to seeing commercials, such as ordering a product or buying a movie ticket.
The iSpot offering, called “Outcomes at Scale,” gives advertisers access to “conversion-rate tracking that enables them to see which programs, day parts and audience segments generate the best response to ad campaigns.”
(Variety)