The shows, known as micro dramas or vertical dramas, are reminiscent of soap operas or telenovelas, but they’re typically divided into 50-100 tiny chapters. Users can unlock new episodes by watching ads, paying per clip or signing up for unlimited viewing. Swicegood, for example, pays a $200 annual fee to ReelShort for continuous access to the stuff of romance novels: windswept hair, smoldering stares, glittery ingenues and adorable children who may ask: “Are you really my daddy?”
(LA Times)