A new study finds that as TV viewership for women’s sports surged by 131% in 2024, the programming also saw a 56% year-over-year increase in ad impact, according to EDO.
The study found that from NCAA basketball, lacrosse, and gymnastics to U.S. Open tennis and the WNBA, women’s sports have emerged as a potent platform for brands aiming to connect with highly engaged audiences and drive tangible consumer action, the researchers concluded.
(TV Tech)