At CES this year, NBCUniversal announced a new partnership with Instacart that allows brands to use Instacart data to plan audiences for NBCU campaigns. NBCU and Instacart tested this capability in a closed beta with consumer-packaged goods (CPG) brands on Peacock late last year before making it openly available in January.
The offering will include linear NBCU supply this year. (Ad Exchanger)