With the demand for cost-efficient, timely and engaging content higher than ever, broadcasters are increasingly turning to near-live production techniques to enhance the speed with which content is captured and delivered. This innovative approach streamlines the production process and minimizes the time between content capture and distribution.
As a result, the system enhances the speed and agility of content delivery, paving the way for increased flexibility and greater cost efficiency. While it’s not necessarily a new concept, the introduction of cloud technologies is ushering in the next era of near-live production. The result is greater efficiency and expanded applications, allowing more types of productions to take advantage. (Ateliere)