Generative engine optimization (GEO) is the latest evolution in digital strategy, designed to help businesses thrive in the age of generative engines (GEs). If you’re not familiar with GEs yet, you’re about to be. These groundbreaking platforms are rewriting search rules by blending traditional search engines’ functionality with the power of generative AI.
Imagine asking a search engine a question and getting not just a list of links, but a thoughtful, multimodal response complete with text, images or even videos customized to your query. That’s the magic of generative engines, and GEO is the strategy to ensure your business stands out in this new landscape.
(Forbes)