TKO Group Holdings Inc., which owns the UFC, is looking to take advantage of a strong market for sports rights. Most of the major US leagues already have long-term deals, making the UFC one of the biggest sports packages on the market for the next few years.
“Discussions around our upcoming US domestic rights renewal have not yet begun, and as such we have shared no expectations regarding price,” the company said on Jan. 7 in an emailed statement. “We are in an exclusive negotiating window with ESPN through mid-April 2025, and look forward to productive negotiations when the time comes.” (Bloomberg)