AI significantly shaped the 2024 holiday shopping season, new data suggests, with Salesforce reporting that AI-powered tools influenced $229bn, or 19%, of global online sales.
According to the company’s analysis of data from 1.5bn global shoppers and 1.6trn page views, AI-generated product recommendations, targeted promotions and customer service were instrumental in driving sales in the Christmas period and represented a 6% year-on-year increase in engagement with such tools. (TechMonitor)