The digital landscape is constantly evolving, and with it, the ways in which content is created, consumed and shared. As part of that evolution over the past decade short-form content has surged in popularity, largely thanks to platforms like TikTok and Instagram Reels.
These social media giants have more than revolutionized the way we engage with video. By virtue of its popularity, creatives have taken notice. Audiences are becoming accustomed to getting their content quickly, which means filmmakers have had to streamline their process. (Sohonet)