Marketers eye 2025 with a mixture of optimism and fear. The economy seems resilient and new technologies like AI excite. Yet budgets are still under pressure and competition feels more intense, according to the latest CMO Survey from Duke and the AMA.
Forewarned is forearmed—and so, based on conversations with marketers and our own internal survey data, I propose eight trends to ponder going into the new year.
(Forbes)