After years of simply trying to get by, the video game market is starting a reset process, “With 2025 in particular, carrying significant growth and potential,” according to Mat Piscatella, the video games adviser at Circana. New hardware releases like the Nintendo Switch 2 and the highly anticipated Grand Theft Auto VI are a flickering light at the end of the tunnel.
Twitch’s Diversity in Gaming and Livestreaming Report highlighted that 89% of respondents feel that gaming allows them to connect with others who have similar interests or backgrounds, while 81% believe that gaming has allowed them to form connections they might not have encountered in real-life settings. These statistics emphasize the unique social value of gaming as a bridge for community-building, especially among diverse groups. (Forbes)