Through the collaboration, several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face. As part of this partnership, CAA talent will provide critical feedback to help YouTube build its AI detection systems and refine the controls.
Early next year, YouTube will begin testing its latest likeness management technology with CAA talent, including actors and athletes from the NBA and NFL. In addition to surfacing AI-generated content that depicts their likeness, the tool will provide easy access to submit requests for removal through the privacy complaint process.
(DMN)