Through the pact, Cineverse will leverage viewing data derived from its viewing activity across video streaming platforms by utilizing the Younify technology. CineSearch uses a generative AI-driven chatbot named “Ava” to discern a user’s search intent and recommend films influenced by the user’s past viewing history as well as titles they have given positive ratings to in the past.
By implementing Younify software, CineSearch’s AI capabilities can now be informed of what a user has watched, is currently watching, has previously liked, and is planning to watch. (Media Play News)