The Rise of Radical Authenticity: Customers Want Real Over Perfect in 2025

The digital ecosystem has reached a critical inflection point. Years of algorithmically optimized content, perfectly generated marketing materials, overly polished influencers and AI-crafted narratives have created a profound sense of disconnection.

Customers are experiencing what might be called “authenticity fatigue,” a growing weariness with experiences that feel too smooth, too calculated and too devoid of genuine human touch.

(CMS Wire)

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