New forecast by Ampere Analysis possitions tackling password sharing, ad tiers and international growth to help generate almost $0.2 trillion in 2029 from paid subs and ads.
Currently, paid subscriptions total 1.8 billion worldwide. According to Ampere Analysis, this figure is expected to exceed 2 billion within the next five years, a significant milestone coming less than a decade after global subscriptions first surpassed 1 billion during the height of the COVID-19 pandemic. The pandemic-era stay-at-home mandates drove an unprecedented surge in streaming, with 282 million new sign-ups recorded in 2020 alone.