To thrive, media professionals must adopt radical collaboration. This involves breaking down silos, sharing data seamlessly, and deploying AI to gain insights into user behavior, preferences, and emerging trends. AI doesn’t just automate tasks; it empowers organizations to anticipate needs and customize offerings.
Shapiro’s methodology stands out for its objectivity. Unlike many in the industry who approach research with preconceived notions, Shapiro lets the data lead. By avoiding confirmation bias, he uncovers genuine trends and insights. This underscores the importance of letting data inform strategy, a lesson media professionals can benefit from.