Media Buyers say Programmatic Spend on Spotify is Increasing

As Spotify closes in on its first-ever profitable year, media buyers say advertisers are changing the way they spend on the platform.

The audio streaming platform posted its third-quarter earnings report at the close of the New York Stock Exchange, recording $4.2 billion (€3.98 billion) in revenue — putting it well on track to record its first profitable financial year, 16 years after it was founded.

(Digiday)

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