We all want to be told human stories from other human beings. What can be done to help human artists find sync opportunities for their work in the age of AI?
At a time when rights holders earn between $0.003 and $0.005 per stream, and are competing with 120,000 songs uploaded to streaming platforms every day, sync licensing has become a precious source of revenue and discoverability for artists. That is perhaps all about to change with the advent of generative AI tools like Suno and Udio that allow users to generate entire songs for free in seconds. Let’s take a look at what hope there is for the future of sync licensing and the music industry at large. (Kill the DJ)