Netflix, Disney, Amazon Turn to AI to Fix Content Woes

Indian startup Sensara is teaching machines how to watch films, an innovation that has caught the attention of streaming giants.

Netflix, Amazon Prime, Disney+ Hotstar, and YouTube are going all-in on generative AI. Not only are they focusing on reducing production costs but also bringing personal experience to shows and films, thereby enhancing their quality in ways never seen before. (AIM)

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