Television used to be a key market for long-form video advertisements. Now, YouTube has caught up.
YouTube’s advertising revenue has yet to reach a ceiling in its exponential growth. In Alphabet’s recent earnings call, the company claimed $8.9 billion in quarterly revenue from YouTube ads alone. At this rate, YouTube ads revenue could match that of the entire broadcast advertising industry for 2024.
Meanwhile, the television market continues to decline thanks to cord-cutting—which bodes well for YouTube’s long-term outlook. (FC)