While recent market challenges have impacted the TV and Film production landscape, spending across the top six global content providers – Disney, Comcast, Google, Warner Bros. Discovery, Netflix, and Paramount Global – has grown since the pandemic.
Ampere’s latest intelligence shows that combined spending across these groups will reach a new high of $126bn in 2024 and account for 51% of the total content spend landscape, up from 47% in 2020. Original content spend remains the leading spend type across these providers, accounting for over $56bn in investment and 45% of their total spending since 2022.