The National Football League (NFL) is reportedly looking to rewrite its rules on how the league and teams monetise their digital content, which could have major ramifications for franchise’s media and sponsorship operations.
The document up for discussion is the ‘internet resolution’, which was first written in 2001 and dictates which intellectual property (IP) belongs to the NFL and its teams. The rules also legislate who can monetise content, as well as how and when, in addition to control of messaging. (SportsPro