Following the launch of Warner Bros. Discovery’s (WBD) Max streaming service across Latin America (LatAm) during Q1 2024, replacing HBO Max, the service saw a notable jump in subscribers.
But while the overall region saw growth of 2.8m subscribers year-over-year (13%) in Q2 2024, one country in particular has emerged as a key market Max – Brazil, which gained 1.2m subscribers (22%), by far the largest gain of any LatAm country. (Ampere)