A Unique Bundling Strategy Boosts Max in Brazil

Following the launch of Warner Bros. Discovery’s (WBD) Max streaming service across Latin America (LatAm) during Q1 2024, replacing HBO Max, the service saw a notable jump in subscribers.

But while the overall region saw growth of 2.8m subscribers year-over-year (13%) in Q2 2024, one country in particular has emerged as a key market Max – Brazil, which gained 1.2m subscribers (22%), by far the largest gain of any LatAm country. (Ampere)

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