Adobe and Snowflake Launch Federated Audience Composition for Marketers Using Enterprise Data

Organizations today are hampered by disparate data sources and stringent data privacy expectations — all while trying to deliver relevant messages to current and potential customers at the right moments. Adobe and Snowflake are co-innovating to ensure our mutual customers have best-in-class capabilities and integrations to power exceptional customer experiences while respecting data privacy principles.

As part of the continued partnership, Snowflake and Adobe are collaborating on Adobe’s new capability, Adobe Experience Platform Federated Audience Composition. (Adobe)

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