The ability to automatically tag and tailor content in myriad ways is especially relevant for football, which crosses borders like no other sport.
As the most-watched team in the world with over 800 million viewers globally, LFC could benefit hugely from adapting match footage to different markets; think foregrounding players popular in the States, or picking out key moments that data predicts will appeal to viewers in Asia, location of the club’s largest global fanbase. But one experiment Crisp’s team definitely won’t be taking public – yet – is the digital manipulation of its stars into multi-linguists, however big the potential rewards. (Fortune)