Anuvu has signed the continuation and expansion of its agreement with Formula 1 for airline customers. Building on the success of Anuvu’s first year providing Formula 1 content, the renewed agreement reflects the sport’s immense popularity boasting over 700 million fans worldwide and a season viewership of 1.5 billion.
This year’s enhanced programming lineup will feature highly anticipated, high-budget original series, including ‘Greatest Races’, ‘F1 Icons’, and the ‘2024 Season Review’, ensuring an even more thrilling experience for fans.
“We are delighted to extend our partnership with Formula 1®”, says Simon Cuthbert, VP of Content Licensing & Distribution at Anuvu. “The sport’s global popularity continues to rise, inspiring travel around the world. In its first year, shows like ‘Beyond All Limits’ became some of the most-watched episodes across various airlines, especially spiking during home Grands Prix events. Given this success, continuing our collaboration was an easy decision. We’re incredibly excited about the new content Formula 1® has unlocked for year two, and as a fan myself, I can’t wait to watch the latest episodes on my next flight.”
The current 2024 Formula 1® season continues until December 8, with the 2025 season kicking off in March.
As the world’s largest annual global sporting event, spanning eighteen countries and five continents, Formula 1® continues to break viewership records. With its profound global reach and dedicated fanbase, it reflects widespread influence and appeal. For Formula 1® enthusiasts who travel across the world to witness the adrenaline-fueled races live, the journey itself becomes an integral part of their passion, further connecting them with the sport and its vibrant community.