Sports rights for televising NFL games remain by far the most costly of all U.S. sports rights, accounting for 44% of the entire sports broadcast rights spend in the U.S. Despite those costs, however, a new study by Ampere Analysis suggests they are certainly worth the cost for streaming services offering pay TV bundles and that the popularity of NFL football continues to play a key role in attracting new subs.
A new report from Ampere Analysis looking at the impact NFL has on customer acquisition found that during the NFL season, starting in September and continuing through February, there is a 77% boost to customer sign-up for Virtual Multichannel Video Programming Distributors (vMPVDs) carrying channels with NFL rights. (TV Tech)