Much like TikTok’s music streaming and ad-free subscription rollouts, the creator subscription program is in trial mode, and only available in select markets for now. However, the strategy is part of a broader narrative as social platforms seek to expand their revenue streams to fit a more entertainment-centric focus.
Social platforms are increasingly entertainment-oriented, be it highlights of songs, games, or TV shows available elsewhere; content talking about those things; or the output from accounts like MrBeast, Juules Lebron, or Addison Rae.
(MIDIA)