Every sports team, league, and federation wants to maximize the revenue generated per fan. To do that, these organizations must transform fans from casual spectators to die-hard supporters.
A survey in the United States shows that while 26% of sports fans are passionate, a considerable 44% consider themselves casual followers. The remaining 30% do not affiliate themselves with sports. Sports organizations need to have strategies for engaging all these groups, with the ultimate goal of transitioning them from casual to fanatic.
The group that is relatively easy to engage is the casual fans, who are already interested in the sport. Shifting this 44% from casual fans to enthusiastic ones significantly impacts a sports organization’s revenue, as fanatics typically spend 123% more. But the challenge lies in the creation of more fanatics. (Veritone)