With fans and employees around the world, going digital with SAP was a no-brainer for FC Bayern – one of the “beautiful game’s” biggest and most successful football clubs.
“We are a local club in Bavaria, but have fans around the globe,” says Stefan Mennerich, the club’s director for digital media and communications. In addition to its 1,200 employees in Munich, New York, Shanghai, and Bangkok, the club has around 175 million followers on its social media and its own media platforms.
Mennerich says the club’s digital and media platforms are very important because fans expect to be able to interact with their club wherever they are. “They want to send us their feedback and they want to receive feedback.” (SAP)