What Does the Runway and Lionsgate Partnership Tell Us About Hollywood?

The future of cinema is AI, but not how you might think.

Tangibly, AI can be meaningfully employed in films during the pre production and post production processes, and even for generating characters. But in a larger sense, it lowers the barrier of entry and allows many to venture into this otherwise difficult, and legacy driven space.

Runway’s very own AI Film Festival, similar to the one in Cannes, is an effort to exclusively celebrate artists who use emerging AI techniques in their short films. Started two years ago, the festival is a bid to open dialogue on the (inevitable) role of AI tools in the film community, and engage with creators from all backgrounds to understand their perspectives. (AIM)

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