Both ads were created by augmenting ITV Commercial’s normal creative process, using licenced Generative AI images and video tools alongside ITV’s voice-over artists.
Jason Spencer, ITV business development director said: “Too often the cost of making an ad is a barrier for brands looking to breakthrough and test TV. By expanding our existing creative production services to include making ads with GenAI, we can democratise this further, and make the power of TV advertising accessible to all. We are constantly innovating to find better ways to help brands grow.” (TVB)