Charting a Path to the Data-and AI-driven Enterprise of 2030

Generative AI has increased the focus on data, putting pressure on companies to make substantive shifts to build a truly data-based organization.

he excitement around generative AI (gen AI) and its massive potential value has energized organizations to rethink their approaches to business itself. Organizations are looking to seize a range of opportunities, from creating new medicines to enabling intelligent agents that run entire processes to increasing productivity for all workers. A raft of new risks and considerations, of course, go hand in hand with these developments. At the center of it all is data. Without access to good and relevant data, this new world of possibilities and value will remain out of reach. (McKinsey)

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