YouTube has introduced a new feature for creators with fewer subscribers, in a bid to grow smaller channels and help people discover other users. YouTube says that Hype will help emerging channels become more visible by connecting them with new audiences.
The company has been adding more features lately as it attempts to compete with the likes of TikTok. Only this week, YouTube integrated Google DeepMind AI for Shorts so that users could use the “transformative power of AI. (ReadWrite)