The deal will see Runway train a new AI model on Lionsgate’s film and TV library as the entertainment company uses the tech “to develop cutting-edge, capital-efficient content creation opportunities.”
In a significant move, Lionsgate and the video-focused artificial intelligence research firm Runway have inked a deal that will see Runway train a new generative AI model on Lionsgate content, and will see the entertainment company use the tech as it produces future film and TV projects.
While details are scarce, the companies say that the new model will be “customized to Lionsgate’s proprietary portfolio of film and television content,” and exclusive to the studio. The purpose will be to “help Lionsgate Studios, its filmmakers, directors and other creative talent augment their work.” (THR)