When making and marketing video games, the production process is often both complex and costly.
Every cinematic scene must be storyboarded, artworked and animated. Every movement needs to be mapped, choreographed or mo-capped. And every live-action trailer has to be meticulously planned and shot on location. But virtual production has the potential to make the entire process more flexible and intuitive, enabling studios to unlock new creative possibilities and better visualise their ideas. (Keywords Studios)