The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns.
“In order to meet growth marketers’ needs across all direct-to-consumer brands, we built a seamless solution to buying CTV video ads for brands of any size,” said Louqman Parampath, vice president of product management, Roku. “Roku Ads Manager is uniquely positioned to offer data, optimization, and ad formats that no other CTV self-serve solution has, like native shoppable campaigns with Shopify, all while providing a familiar buying experience similar to search and social.” (TV Tech)