Companies will have to evolve their marketing and SEO strategies, shifting their focus from merely standing on top of search results to being able to embed their brands, messages and expertise into the fabric of AI’s decision-making process.
In this new era, you will need more than SEO to convince search engines about the quality of your content. You will also need to persuade smart, decision-making, sometimes biased AI engines. Just as we were 30 years ago, we don’t know yet how that game will shape up, but we do know that the change has started. (CMS Wire)