While all companies have a mix of digital and physical assets, sports teams have a unique cocktail of critical assets, especially as data has become increasingly the lifeblood of sports franchises in the NFL.
Pervasive Wi-Fi in every stadium and cellular systems that allow, say, concessions to more easily handle demand means there’s data to be collected on every aspect of venue operations. Technology also allows connections with fans that extend online, at home, and at stadiums through loyalty programs, biometric checks at venues, and experiences customized by QR codes on every stadium seat. (DR)