With emerging technologies beginning to open a world of possibilities, B2B sales is on the brink of a transformative evolution.
ales is one of the oldest known professions. The fundamental expectations of a seller’s role—building trust-based relationships, finding opportunities to create value for customers, and creating experiences that minimize friction—have remained constant over time. What’s new are the tools available to help sellers become more productive, especially with the rapid emergence of generative AI (gen AI) in recent years.
Because of gen AI’s great promise, companies at all stages of technological development have been exploring its implications for their businesses. Those in B2B sales are reporting strong business outcomes and real impact from their initial gen AI builds, and they have told us that they’re eager to do more. At this point, it appears that the widescale adoption of gen AI isn’t just probable but inevitable. (McKinsey)