Dolby Laboratories has unveiled a new range of cloud video products and solutions supporting real-time interactive streaming at IBC. This comes on the heels of Dolby’s recent acquisition of THEO Technologies, a provider of video streaming tools embraced by a number of leading sports, media, and entertainment companies worldwide.
Together, Dolby and THEO’s products and innovations deliver live experiences that are more interactive, personalised, and delivered with low latency.
With new capabilities such as THEOads, which was also announced at IBC, these experiences can now incorporate advertising that is optimised for the dynamic nature of live content.