A research by the European Audiovisual Observatory analyzed the rapid growth of global streamer investments in European original content, which increased by 34% in 2023 to reach EUR 5.7 billion, accounting for 26% of total spending on original content in Europe.
Global streamers significantly contributed to the rise in spending, increasing their investment by 34% in 2023, reaching EUR 5.7 billion and accounting for 26% of all spending on European original content. (Senal News)