Global Streamers Focus More on Non-U.S. Content

A research by the European Audiovisual Observatory analyzed the rapid growth of global streamer investments in European original content, which increased by 34% in 2023 to reach EUR 5.7 billion, accounting for 26% of total spending on original content in Europe.

Global streamers significantly contributed to the rise in spending, increasing their investment by 34% in 2023, reaching EUR 5.7 billion and accounting for 26% of all spending on European original content. (Senal News)

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