The division will cover Experiences, Theme Parks, Studio Tours, Exhibitions, Retail Destinations and more, and will focus on global growth, bringing best-in-class experiences to fans around the world.
“WBD has an incredible mix of location-based experiences for fans around the world, from theme parks and tours to exhibits, retail and more,” said Bruce Campbell, Chief Revenue and Strategy Officer for WBD. “Bringing these two teams together under one roof gives us an opportunity to leverage and coordinate the talent and resources across all of our experiential businesses to better delight our consumers through offering even more truly authentic and engaging in-person experiences and events in every market.” (Senal News)