Roblox has become increasingly intertwined with the music industry in recent years. All three major music companies — Universal Music Group, Warner Music Group, and Sony Music — have been involved in in-game events, promotions, and partnerships on the platform.
After investing in Roblox in 2021, Warner Music launched Rhythm City in 2023, which it describes as “a first-of-its-kind music-themed social roleplay experience” on Roblox.
Meanwhile, Universal Music launched a music hub called Beat Galaxy on Roblox in partnership with virtual world developer Supersocial in December 2023. In March, Universal and Republic Records introduced a new feature called Boombox on Roblox. This ad-supported music player allows labels to create playlists and integrate them into the gaming experience. (MBW)