When entertainment is thoughtfully designed, it has the potential to bridge social divides and create overall better experiences for consumers according to a new report.
The report (The Role of Entertainment Technology in Creating Better Experiences) found that even though discussing TV or films with friends, family and in online forms provides people with a sense of community (45%), only 25% always or most of the time participate in entertainment activities with the primary goal of connecting with others. (Xperi)