Short-form video platforms have become a dominant force in entertainment. The Luminate Insights consumer research data now shows that the average U.S. consumer spends more time on these platforms than engaging in traditional activities like sports and reading, making it a crucial platform for reaching audiences.
Especially in the breakneck-paced entertainment industry. The short-form video landscape is continuing to evolve as well. Our consumer research data shows TikTok remains the leader among music listeners. (Luminate)