Veritone announced that pocket.watch, the premiere kids’ entertainment studio that creates global franchises from YouTube stars, has selected Veritone as its AI partner to help expand contextual targeting across content from pocket.watch’s creator network of over one billion YouTube subscribers.
Pocket.watch’s advertising partnerships division, Clock.Work, is one of only a handful of companies granted rights by Google to run kid-safe contextual advertising directly within YouTube Kids, the largest video platform for kids content in the world. Leveraging Veritone’s aiWARETM platform, Veritone’s AI Solutions Group will be able to automate contextual ad targeting and the categorization of pocket.watch’s expansive library of digital creator content, so that pocket.watch can distribute and monetize content faster and more effectively.
For example, if a brand is looking to place an advertisement for new dolls on YouTube, Veritone’s technology seamlessly scans thousands of hours of content to enable placement of the ad adjacent to videos of kids playing with dolls.
The pocket.watch creator portfolio includes over 50 of the top kids and family creator brands with over 1 billion YouTube subscribers driving over 10 billion monthly views. Veritone’s AI enhancements will enable Clock.Work to efficiently scale their offerings, which already deliver over 500M monthly ad impressions across both YouTube and YouTube Kids.
“We are thrilled to partner with Veritone and leverage their AI technology to better identify relevant video content,” said Julia Moonves, SVP Ad Sales and Brand Partnerships at pocket.watch. “Veritone’s AI Solutions Group will automate time-consuming manual processes, allowing our team to more efficiently deliver solutions to our advertising partners at a significantly larger scale while maintaining best-in-class protections for our kids and family audiences. ”
“Pocket.watch is at the forefront of kids’ entertainment, and we are excited to support their vision with our AI technology,” said Sean King, general manager, Media and Entertainment, Veritone. “Leveraging our aiWARE platform, our AI Solutions Group will be able to create a custom solution that will provide pocket.watch with the structured data they need to efficiently manage and scale their digital influencer content, ensuring they continue to meet the growing demand for innovative and engaging entertainment.”
By combining Veritone’s award-winning aiWARE platform, which leverages multiple AI models to enhance metadata generation and improve content discoverability, with Veritone’s AI Services Group, organizations like pocket.watch have the ability to create content and structured data at an unprecedented scale. This partnership underscores Veritone’s commitment to providing AI solutions that address the unique challenges of the media and entertainment industry, helping companies like pocket.watch maximize the value of their content and streamline their operations.